Privacy Policy
Last updated: March 2026
1. Data Controller
Zero Loop Labs Ltd (Company No. 17035492) is a company registered in England and Wales. Our registered address is 17 Heronsforde, London W13 8JE, United Kingdom. For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, we are the data controller for this website.
For questions about this policy or your data, contact us at hello@zerolooplabs.dev.
2. What Data We Collect
This website (zerolooplabs.dev) is a static informational site. We do not offer user accounts, collect form submissions, or process payments on this site. The data we collect is limited to:
- Technical data (server logs): When you visit our site, our hosting provider (Vercel) automatically collects standard server log data, which may include your IP address, browser type, operating system, referring URL, and pages visited. This data is collected and processed by Vercel as part of their hosting service.
- Analytics data: We use Vercel Analytics, a privacy-friendly analytics service that collects anonymised usage data such as page views, web vitals (performance metrics), and general visitor information (country, device type, browser). Vercel Analytics does not use cookies and does not collect personally identifiable information.
- Email correspondence: If you choose to contact us via our published email address, we will receive and process the personal data you include in your message (such as your name and email address).
Our individual products — including PDFforge, SealTrail, and getpeppr — are separate services with their own privacy policies. This policy covers zerolooplabs.dev only.
3. How We Use Data and Legal Bases
We process data under the following legal bases as defined by UK GDPR:
| Purpose | Legal Basis |
|---|---|
| Hosting and serving website content | Legitimate interest (Art. 6(1)(f)) — operating our website |
| Anonymised analytics (page views, web vitals) | Legitimate interest (Art. 6(1)(f)) — understanding site usage to improve content |
| Responding to email enquiries | Legitimate interest (Art. 6(1)(f)) — responding to your request |
4. Third-Party Processors
We share data with the following third-party service provider, who processes data on our behalf:
- Vercel Inc. — website hosting and analytics. Vercel processes server logs and anonymised analytics data. Their privacy policy is available at vercel.com/legal/privacy-policy.
We do not sell, rent, or trade your personal data to any third party.
5. International Data Transfers
Vercel Inc. is based in the United States and is certified under the EU-U.S. Data Privacy Framework (DPF), which has been recognised as providing adequate protection for personal data transfers. Where the DPF does not apply, Standard Contractual Clauses (SCCs) are in place to safeguard your data.
6. Cookies
This website uses only strictly necessary cookies. These are session cookies set by our web framework (Next.js) to maintain basic site functionality. They do not have a maxAge or expires attribute and are automatically deleted when you close your browser.
We do not use analytics cookies, advertising cookies, or any third-party tracking cookies. Vercel Analytics operates without cookies.
For more details, see our Cookie Policy.
7. Data Retention
Server log data is retained by Vercel in accordance with their standard data retention policy. Vercel Analytics data is retained in aggregated, anonymised form. Email correspondence is retained for as long as necessary to address your enquiry, after which it is deleted.
We do not store any personal data on our own servers or databases for this website.
8. Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you.
- Request correction of inaccurate data.
- Request erasure of your data (“right to be forgotten”).
- Object to or restrict processing of your data.
- Request data portability.
- Withdraw consent at any time (where processing is based on consent).
- Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
To exercise any of these rights, email us at hello@zerolooplabs.dev. We will respond within 30 days.
9. Changes to This Policy
We may update this policy from time to time. Material changes will be indicated by updating the “Last updated” date at the top of this page. Your continued use of this website after changes constitutes acceptance of the updated policy.
See also our Terms of Service and Cookie Policy.